If you clicked the link to read how great we are, how we compare to the invention of canned beer, sliced bread and the universal remote, you will be disappointed, because it’s not about us, it’s about you!
If you are engaged in automotive retail advertising as a dealer/principal, general manager or group advertising director, we are certain you are browsing our website not for the sheer hell of it or to while away idle hours, but for good reasons:
That’s fair, you owe it to yourself to conduct as much due diligence as possible. You’ll see some pretty effective automotive advertising here but be forewarned; a snappy TV spot is only one component of an effective campaign, we’ve got to be honest; much much more goes on behind the scenes.
Ahhh, our kind of people, read on!
Retail automotive advertising today is a game of leverage, integration and convergence. It means focusing resources and opportunities, having the capacity for change, and the discipline for the fundamentals. Technology is changing so fast it’s hard to know where to turn: Keywords, SEO, SEM, Social Media Marketing, Apps, Reputation Management, Relationship Marketing and so goes the list of dozens and dozens of vendors, suppliers and so-called experts, to wit, who have never actually sold a car.
Has Google taken over the world? (By the way, they are trying very hard to do so, but for the moment, the answer is no.) Google has not taken over the world and here’s the warm and fuzzy: You have much more control over your market than you think you do because you will reach more people locally with one week of radio, than you will reach with Google in a month!
Google is not something to be ignored, but to be managed. And we haven’t even addressed, TV, cable or print, creative, factory programs and old-fashioned professionalism.
When we say it’s all about you, we’re not kidding. Let’s dig deeper. For the moment let’s stipulate that you are responsible for the marketing and advertising efforts of your automotive enterprise. Fair enough? (If you are anything else you could probably be having more fun browsing Youtube, Match.com, etc. and begs the question: Why are you here?) Let’s also stipulate that by all reasonable standards you’re doing OK. No! Let’s say your doing rather well instead!
In February 2011, A Kia dealer in central Ohio retained JKR automotive advertising. At the time, the store was already a top-performer. It was #1 in the district and #18 in the country. Currently, this same store has nearly doubled sales; shaved percentage points off the media buy, and now hovers in the top ten in the nation for the brand.
The thing responsible people seem to universally love and respect are facts; here are few that may gain your interest:
Pretty good don’t you think?